SmartMom is a prenatal education program that texts evidence-based
messages to guide women through each week of pregnancy. Messages are
tailored to gestational age and include links to websites, phone numbers
and videos on topics such as fetal growth and development, options for
screening in pregnancy, and preparation for labour and delivery. The
SmartMom program was developed to support women and their families to
make evidence-informed choices for healthy pregnancy and childbirth.
If you sign up for the SmartMom program, you will be asked to complete
two surveys - one at enrollment and a follow-up survey near the end of
your pregnancy. You will also be asked to provide your personal health
number (PHN). Your enrollment in the SmartMom program does not require
completing the surveys or providing your PHN - participation is completely
voluntary. You can choose to answer some or none of the survey
questions. If you complete the follow-up survey, you can enter a draw
for a $100 prepaid Visa/Mastercard gift card.
The information you are asked for in the surveys is used as part of a
research study to learn about the health and behavioural characteristics
of pregnant women who sign up for SmartMom, including how participants
find out about the program, and will be used to improve the content,
design and delivery of the program. This study is being conducted by
Optimal Birth BC, a partnership between academic researchers from the University of
British Columbia and provincial health authorities. The purpose of
Optimal Birth BC
is to promote healthy pregnancy and birth. The study has been approved
by the Ethics Committees at the Fraser, Interior, Island, Northern, Vancouver
Coastal Health Authority, and the University of British Columbia. You
are being invited to take part in this study because you are pregnant
and living in Canada. We have not identified any risks associated with
taking part in the surveys or any direct benefits. You may learn more
about pregnancy and preparing for labour and delivery, including what
you can do to have a healthy pregnancy and birth.
Your survey answers may help us learn how to better reach out to women
to inform them about the program and help us to improve the program.
Your confidentiality is respected at all times: no information that
discloses your identity will be published. Answers to survey questions
will be reported in aggregate - that is, results will be reported for
groups and not for individuals.
Your PHN would allow us to look at health outcomes in an anonymous
fashion, including number of prenatal visits attended, and interventions
in labour and delivery, such as cesarean delivery rates. Study staff and
investigators will not have access to your PHN and will not be able to
link it to any information about your health outcomes or your survey
answers. The SmartMom website administrator (MEMOTEXT in Toronto, ON)
will send your PHN in a safe encrypted fashion to the Health Authority.
The Health Authority will use it to send the study team data without
your PHN attached. MEMOTEXT will then erase your PHN from their
Your participation in the surveys indicates that you are providing
consent and that you are expecting that:
1. Any information you provide in the surveys will be kept confidential.
2. Only study staff, investigators, and website administrators
(MEMOTEXT) will have access to your survey answers. Answers provided to
study investigators for analysis by MEMOTEXT will not be linked to your
name, phone number or personal health number (PHN). This means that
study staff will not be able to see or link your personal identifying
information to you or your answers.
3. MEMOTEXT will provide the names and phone numbers of survey
participants who wish to be entered in a draw for a $100 prepaid
Visa/Mastercard gift card separately from your survey answers. Your name
and phone number are used only for the purposes of contacting you if you
win, and will be erased after each draw is completed.
By signing up for SmartMom you:
1. Agree and consent to receive text messages from SmartMom.
2. Acknowledge the right to discontinue your enrollment in SmartMom
and/or the study surveys at any time without giving a reason and without
any negative impact on you. You can discontinue receiving text messages
from SmartMom by texting STOP" to the sender (12323).
3. Accept that SmartMom will not provide you with any personalized
medical advice with regard to your individual circumstances and/or your
4. Accept that, although SmartMom will not charge you to sign up or to
receive the text messages, standard message and data rates may apply.
This means that you may be charged by your mobile phone service provider
(e.g. Bell, Rogers, Telus, etc.) for receiving/sending SmartMom text
messages and/or browsing links included in the text messages, depending
on the type of phone plan you are currently on.
5. Confirm that you have had the opportunity to ask questions and have
had your questions answered to your satisfaction.
If you have any questions, or desire further information about this
study or the SmartMom program before or after your participation, you
can contact the Principal Investigator, Dr. Patricia Janssen, at
604-827-4026. You can also contact the Research Manager, at
604-875-2314, toll-free at 1-855-871-BABY (2229) or by email at
email@example.com. If you have any concerns about your rights as a research subject
and/or your experiences while participating in this study, contact the
Research Subject Information Line at the University of British Columbia
Office of Research Services by e- mail at
or by phone at 604-822-8598 (toll-free: 1-877-822-8598).
Patricia Janssen, PhD, Professor
UBC School of Population
and Public Health
|M. Coman, RN, MSN
Regional Practice Initiatives Lead, Early Childhood Development, Vancouver Coastal Health Authority
N. Fairbrother, PhD, RPsych
Assistant Professor, UBC Department of Psychiatry
|R. Geoffrion, MD, FRCSC
||Associate Professor, UBC Department of Obstetrics & Gynaecology
|M. Klein, MD
Professor Emeritus, UBC Department of Family Practice
|P. Liao-Lussier, RN, MN
||Manager, Healthy Start, Healthy Schools, Population Health Services, Interior Health Authority
|S. Munro, PhD
Assistant Professor, UBC Department of Obstetrics and Gynaecology
Regional Perinatal Program Development and Evaluation Lead, Island Health Authority
|V. Salmons, RN, BSN
Executive Lead, Perinatal Program, Northern Health Authority
|K. Stoll, PhD
Postdoctoral Fellow, UBC School of Population and Public Health
|M. Urbina-Beggs, RN, MN
Clinical Nurse Specialist, Population and Public Health, Fraser
S. Vedam, RM, FACNM, MSN, Sci D
Associate Professor, Midwifery, UBC Department of Family Practice
|G. Webster, PhD
Director, Women's Maternal and Early Childhood Health, BC Ministry
Shaina Pennington, MSc
604-875-2314; toll-free at 1-855-871-BABY (2229)
This study and the development of SmartMom are funded by the BC
Children's Hospital Research Institute, the Peter Wall Institute for
Advanced Studies and the Alva Foundation.